Darlie All Shiny White Charcoal Clean is powered by charcoal particles with natural absorption to thoroughly clean your mouth. Combined with SWA, the toothpaste delivers dual benefits of enhanced whitening and cleaning power. 2X surface stain dissolvability power , and gentle teeth whitening. Removes more stubborn stains and cleans more thoroughly compared to other Darlie fluoride toothpastes . Compared to Darlie All Shiny White before formulation upgrade